I'm
a sucker for the New York City skyline. It still gets to me every
time I get a good view, especially at night with the myriad lights
glistening like diamonds. I am constantly reminded of all the little
gems hidden throughout the city. The ones that intrigue me most
are treasures hidden in unexpected spots. For example, there is
a series of flat files and boxes filled with an eclectic array of
artwork in -of all places- a matzo factory. The collection, aptly
called The Matzo Files, is located at Streit's Matzos in
the Lower East Side of Manhattan on the corner of Suffolk and Rivington.
While New York is full of cultural opportunities, The Matzo Files
has something truly unique to offer. Don't think about the division
of High and Low culture. At the Matzo Files they are fused together,
without being overly commercial or ironic, like so many endeavors
that combine the grit of and sheen of contemporary life.
Walking in the front door, you get a glimpse
of factory employees pulling matzo hot off the conveyor belt to
be stacked and sorted for packaging. On the left are the files,
in clean metal drawers or in archival taupe boxes with metal reinforced
corners. Their clean design stands out from the more rustic industrial
shelving for the unleavened and kosher products, not to mention
the mammoth almost ancient cash register that imposes its weight
on the lightly dented aluminum counter where it resides. It may
seem like a strange home for the artwork of 250 artists, but in
truth, it is an accurate reflection of the communal co-habitation
that surrounds the store.
The Lower East side is a diverse community
where Jewish, Asian and Hispanic cultures greatly influence the
neighborhood. No wonder so many artists are drawn to the area. There
are so many delightful and unexpected combinations to be experienced
at all times. While The Matzo Files is simply one of the more recent
ways artists are making their presence known in the community, it
is nice to see one of the more long standing factions embracing
the artists, as opposed to artists imposing their presence on the
community.
In turn, the files themselves hold the
work of 250 artists of diverse origin. Many stem from the immediate
community, but others come from across the country or overseas.
The work itself is equally varied, including; drawing, painting,
photography, sculpture, jewelry and even a sound piece. An index
alphabetized by artist name, complete with images, price list, and
credentials helps viewers navigate the almost overwhelming amount
of work. The range in content, style and prices makes the files
a great place for collectors and art enthusiasts to mull over their
favorite works and engage in debates about taste. There is an assistant
on hand, usually Gallery Director, Lisa Dahl, to help find what
you're looking for as well as aid in handling the art. By donning
a pair of white cotton gloves, you actually get to touch the art,
a rare treat indeed for the average gallery hopper.
Much like the unpretentious atmosphere,
the quality of the work usually has a refined and understated quality
to it, but with plenty of character. Some of the art has been specifically
made for the files as well, such as Lauren Schwerd's cast bronze
matzos. Other artists present a focused collection of work while
others show a sampling of their portfolios. Like with the city itself,
The Matzo Files hold a treasure hunt reflective of a truly American
experience where cultures intertwine in a way that set each other
apart, yet compliment each other at the same time.
Enter the Gallery
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