why 5 words? Magazine after magazine, month after month it's the always the same questions: Where are you from? Why do you do what you do? What do you think of this or that? Who has influenced you most? Please describe this aspect of your totally awesome life. Blah, blah, blah…it was so boring I thought how could I shorten this process and make it more interesting for the reader, the interviewee and myself?

So I thought, "I got it. Let's abbreviate this and see what happens when you say a series of single words instead of questions." Is it a statement? An attack? An assumption? A declaration? A question? I don't know and the one being given the word doesn't either; whatever the case the reactions were spontaneous and unexpected. Mission accomplished.